Who wants a brokerage full of agents who only do the minimum? But what can motivate them to improve that doesn’t cost them—or you—a bunch of money? Here are some ideas along with sample scripts to start the conversation.
Involvement can lead to future business
“Getting involved in religious groups, civic organizations, or local government grows your sphere of influence, which can lead to referrals and repeat business. Time spent giving back can be an investment in future earnings.”
Credentials could turn prospects into clients
“You know prospects are researching who to work with. What will make them choose you? They’re more likely to hire you if you have more credentials and expertise. Would you hire an accountant or attorney who does the bare minimum?”
More training = fewer problems
“Professional education helps you identify potential problems and dodge situations that could lead to complaints or lawsuits. You’re helping yourself by learning more. There are many low- and no-cost courses out there.”
Committee work helps you see the big picture
“Volunteering your time with the REALTOR® association helps you better understand your job and the industry. You’ll have a better idea of what’s happening and why.”
Mentoring can accelerate your progress
“You can sharpen your skills by working with a more seasoned agent. Learning from his or her experience will help you improve faster than figuring it out on your own.”
Recruiting another high performer on your team would make a big difference for your business. Converting new or underperforming agents into top producers would make an even bigger difference.
