Here are some ideas to get you started on your answers:
Answer: I hate to think what our business would be like if Texas REALTORS® wasn’t advocating for REALTORS® and our clients.
“We can’t be watching the Capitol and every city hall and county government, but Texas REALTORS® is looking out for us. Without that protection, we’d have all kinds of business hassles, higher taxes, bad laws, and fewer protections for property rights. The association helps promote initiatives that support real estate and opposes actions that would harm it. Our membership helps them help us. Without Texas REALTORS®, I have no doubt we’d be facing more unnecessary regulatory burdens and higher taxes and costs.”
Answer: We’re getting expert legal information for a bargain
“We get tremendous benefit from Texas REALTORS® legal information and tools. A team of attorneys draft and update more than 140 forms that we can use in all sorts of transactions. And we can call the Legal Hotline as often as we want to get information from a live attorney about real estate law and other topics. How much do you think that would cost us if we weren’t members?
Texas REALTORS® has hundreds of online Legal FAQs, articles to help us figure out the latest rules and forms changes, and manuals and guides. Our membership in Texas REALTORS® helps us to operate legally and ethically in every transaction.”
Answer: We’re getting access to powerful platforms for a fraction of the cost
“Two examples off the top of my head are zipForm and MarketViewer. ZipForm by itself would be more expensive than your annual Texas REALTORS® dues if you weren’t a member. MarketViewer has the most accurate market data available, and you can make infographics to share with prospects and clients. And it’s exclusively available to members.”
Answer: We can take advantage of excellent classes.
“Texas REALTORS® connects us with hundreds of high-quality, vetted CE courses. You can earn designations and certifications and take courses on hot topics that matter to our daily business. The courses change all the time. Our membership helps us become a stronger brokerage.”
Answer: We get the best information available to help us be our best
“You get a steady stream of information from Texas REALTORS® with information to help you market yourself, increase productivity, market properties, and other facets of improving your real estate business. Make sure you’re reading Texas REALTOR® magazine, opening the email newsletters, attending the webinars, attending the conferences and meetings—there’s so much that applies to you.”
For less than $160 a year, you and your agents gain a wide variety of resources and benefits. Let them know how valuable membership really is!